Hiroto Kobayashi
Chief Content Officer, Co-Founder
Hiroto helped launch the Japanese edition of WIRED in 1994, where he served as editor-in-chief. He co-founded INFOBAHN Inc. (now Mediagene Inc.) in 1998 to help businesses with their digital communication strategies. He has launched a variety of printed and online media outlets, including GIZMODO JAPAN, and has supported digital marketing activities for companies both in and outside of Japan. Hiroto is considered a leader in content marketing and owned media. Since 2017, he has served as an official Japan partner for TOA, an international tech conference held in Berlin, and co-hosts programs in Germany and Tokyo every year. Currently, he produces programs and fieldwork projects to co-create innovations focused on circular economy and biodiversity to bring businesses and local governments together. One of his main works is “After GAFA” (KADOKAWA), which has been translated and published in Korea and China. He has also served as the editorial supervisor and commentator for translated publications such as “Free,” “Share,” and “Public” (NHK Publishing), among many other works.