INSIDE Annual Event About RMN, Gathering Retail Media Network Leaders from Asia-Pacific

TAIPEI, September 27, 2024 - INSIDE, a prominent tech media outlet under TNL Mediagene, co-hosted the 2024 INSIDE Future Day with DIGIDAY JAPAN. This year's event centered on "RMN INSIGHT," exploring innovative developments in Retail Media Networks (RMN) across the Asia-Pacific region. The conference brought together leaders from physical and digital retail, digital advertising, and technology sectors from Taiwan, Japan, and other parts of Asia-Pacific to discuss transformative changes in the region's advertising ecosystem.

Chris Chung, Editor-in-Chief of INSIDE, stated, “INSIDE Future Day is our annual flagship event, aimed at leading industry discussions on cutting-edge technology trends. This year, we're focusing on RMN, a revolutionary wave in global digital advertising, as we recognize its potential to reshape the entire digital advertising ecosystem. Through this annual gathering, we hope to delve deeply into RMN's impact on Taiwan's digital advertising landscape and provide the industry with forward-looking insights and practical directions.”

Chris further added, “Prior to the event, INSIDE had already begun mapping the RMN market landscape, collecting insights from nearly 200 Taiwanese companies regarding their RMN plans, perspectives, and market feedback. Our survey reveals that 35% of businesses have already started implementing RMN-related operations, while over 60% plan to increase their RMN-related budgets. INSIDE has also produced analytical reports based on these real market trends and will continue to track developments.”

Yoshiko Toda, Co-Editor-in-Chief of DIGIDAY JAPAN, discussed the progress and current state of RMN in Japan, from version 1.0 to 3.0. She pointed out that the Japanese RMN market is expected to continue expanding, potentially reaching a scale of 933 billion yen by 2027.

One of the highlights of the forum was a keynote speech by Hikaru Adachi, Chief Marketing Officer of FamilyMart Japan. Adachi shared how FamilyMart Japan successfully leveraged RMN strategies to establish brand partnerships and drive marketing innovation, providing attendees with valuable international perspectives.

In addition to observations on the RMN markets in Taiwan and Japan from INSIDE and DIGIDAY JAPAN, executives from companies such as foodpanda, FamilyMart Taiwan, 91APP, Bridgewell, AviviD, and JS ADWAYS also shared their innovative practices in the RMN field. These presentations covered a range of popular topics from data applications and AI integration to personalized marketing, further illustrating the multifaceted impact of RMN on Taiwan's digital advertising and retail industries.

The successful hosting of INSIDE Future Day not only provided valuable foresight for Taiwan's digital advertising industry, but also established a major  platform for cross-industry exchange. As RMN rapidly develops in Taiwan, it is much anticipated  that this innovative model will bring about a more diverse and effective digital marketing ecosystem for the country.

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E-mail：pr@tnlmediagene.com

About TNL Mediagene

TNL Mediagene is Asia’s next-generation media company built around a portfolio of diverse and trusted digital media brands and a suite of AI-powered advertising and data analytics solutions. TNL Mediagene offers a wide-range of trusted digital media content in Japanese, Chinese and English to audiences primarily in Japan and Taiwan, with a vision to expand into other key East and Southeast Asian markets, and provides a suite of AI-powered advertising and data analytics technology tools and digital studio solutions  that allow advertisers to connect with Millennials and Gen Zers in Asia. Its market-leading mobile ad network, data analytics and AI-powered advertising services allow the group to adeptly capture and offer advertisers and marketing customers deep user insights through zero-, first- and second-party databases and higher ROAS.

At the end of February 2024,  TNL Mediagene’s 22 media brands  in Japan and Taiwan deliver high-quality, independent digital media content on subjects ranging from news and business, B2B media, technology and lifestyle and food to sports and entertainment. The company has offices in Japan, Taiwan and Hong Kong. Its investors include North Base Media; YouTube co-founder Steve Chen; Twitch co-founder Kevin Lin; Silicon Valley investor Tim Draper; Japanese digital advertising agency D.A. Consortium Inc.; and Yasuyoshi Yanagisawa, CEO of FAN Communications Inc. It has announced plans to go public on Nasdaq via a merger with Blue Ocean Acquisition Corp. (Nasdaq: BOCN).

For more information, please visit the Group's website.