TNL Mediagene's Taiwan-Japan Media Jointly Release "2025 Pan-Asian RMN Trends White Paper" for the First Time
2025/01/21
Following the era of search advertising pioneered by Google and the social media advertising wave led by Meta, Retail Media Network (RMN) is now initiating the third digital advertising revolution. As of the 15th of this month, TNL Mediagene group's technology, digital marketing, and trend-focused media outlets INSIDE, Digiday Japan, and digital advertising technology expert Ad2 jointly released the "2025 Pan-Asian RMN Trends White Paper." This publication provides brands and retailers in Taiwan and Japan with rich forward-looking insights into RMN and comprehensive in-depth analysis for decision-making reference.
"This white paper combines INSIDE, Digiday Japan, and Ad2's in-depth market research and actual case study data. We've found that RMN should not be viewed merely as advertising space or precision marketing optimization – it has become a complete business model innovation trend," stated INSIDE Editor-in-Chief Chris Chung.
Cross-national Media Collaboration Creates Exclusive Industry Insights
The "2025 Pan-Asian RMN Trends White Paper" highlights the powerful combination of three brands:
- INSIDE provides deep research into Taiwan's industry trends, offering local insights and analysis of five closed-loop effects.
- Digiday Japan focuses on Japan's RMN market DOOH (Digital Out-of-Home advertising) cases and overall Japanese RMN market overview.
- Ad2, as a pioneer in the digital advertising industry, provides actual application cases of RMN for high-value users, demonstrating concrete results.
Looking ahead, eMarketer predicts global retail media advertising spending will reach $140 billion in 2024, while DMA estimates Taiwan's retail media advertising market size will grow to NT$70 billion in 2023. The continued growth of RMN and its increasingly crucial role in marketing seems certain. The "2025 Pan-Asian RMN Trends White Paper" will serve as the most powerful RMN decision-making guide for brands, retailers, and advertising agencies looking to advance in RMN.
The "2025 Pan-Asian RMN Trends White Paper" is now available in Chinese and Japanese versions. Welcome to download and participate in this new revolution in global digital advertising technology:
About TNL Mediagene
TNL Mediagene, a Cayman Islands-registered company, is the product of the May 2023 merger of Taiwan’s The News Lens Co. and Japan’s Mediagene Inc., two leading, independent digital-media groups. Its business includes original and licensed media brands in Chinese, Japanese and English, across a range of subjects, including news, business, technology, science, food, sports and lifestyle; AI-powered advertising and marketing technology platforms in demand by agencies; and e-commerce and creative solutions. It takes pride in its political neutrality, its reach with younger audiences, and its quality. The company has about 550 employees across Asia, with offices in Japan, Taiwan and Hong Kong.
For further information, please contact
E-mail：pr@tnlmediagene.com
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