Enabling AI Transformation: TNL Mediagene’s   Ad2 AI Agent Debuts in March to Revolutionize Smart Advertising Decisions

Tokyo/Taipei, February 26, 2025 – AI Agents are driving a global digital revolution. No longer just a futuristic concept, they are actively transforming industry operations. Unlike language assistants and AI-powered customer service tools, AI Agents possess a high level of automation and real-time feedback capabilities, making autonomous intelligent decision-making possible.

In the advertising sector, Ad2, the advertising technology brand launched by Ad2iction, a subsidiary of TNL Mediagene(NASDAQ: TNMG), has officially announced the integration of AI Agents into advertising technology (Ad-Tech). This milestone marks a new phase in AI transformation—moving beyond mere concepts and technical jargons  to becoming a fully realized product and service integrated into enterprise collaboration. It is akin to adding a digital intelligence partner to the team!

In the advertising industry, Ad2 officially introduces AI Agents into Ad-Tech applications, marking a new phase in AI transformation. No longer just a concept or technical term, AI has evolved into a service-driven solution, seamlessly integrated into enterprise operations—acting as a digital intelligence partner within teams.

Built on years of advertising data and real audience insights, Ad2 is officially accelerating AI transformation by integrating AI Audience and AI Creative to develop Ad2 AI Agent—a digital marketing intelligence assistant. Now an essential part of Ad2’s professional team, AI Agent drives a new operational model of "human expertise + AI collaboration," enabling more precise advertising decisions and unlocking breakthrough creativity.

Starting March 2025, Ad2 will officially launch AI Agent, redefining AI applications in Ad-Tech and ushering in the next era of advertising intelligence.

Data-Driven Intelligence: Ad2 AI Agent Pioneers a New Era in Digital Marketing

Digital marketing is an industry that urgently demands a "Marketing Agent." Marketers navigate vast and complex data sources daily, juggling an array of marketing tools. They rely on various "GPS" positioning tools to map the right customer journey before reaching their destination. In contrast, an AI Agent functions like a self-driving smart vehicle, autonomously guiding brands to their goals. This shift transforms marketing decision-making from human-dependent judgment to intelligent decision automation.

Ad2 AI Agent—The Intelligent Digital Marketing Assistant is launching in March 2025, redefining how marketers make decisions with AI-powered intelligence models. From campaign planning and audience targeting to ad deployment, AI Agent enables seamless, one-click smart advertising decisions.

Ad2 continues to expand its AI capabilities by investing in AI data engineers and AI creative engineers. Leveraging its exclusive real audience data and creative advertising expertise, Ad2 continuously refines its AI-driven audience decision models. Through AI Audience (Smart Audience) and AI Creative (Smart Creative), Ad2 AI Agent enhances advertising efficiency and maximizes creative performance, smarter and more impactful marketing.

Ad2 Leads AI-Driven Transformation in Ad-Tech with Real Audience Data

The advancement of AI in advertising is rooted in massive data processing and application. As cookie-based tracking becomes obsolete, advertisers increasingly rely on reliable, persistent, and trackable real audience data to inform their marketing decisions. Without data, AI cannot unlock its full potential.

Ad2 has been at the forefront of data-driven advertising technology, continuously building diverse datasets while implementing IAB’s Data Clean Room standards for stringent data privacy compliance. This ensures the responsible use of AI in audience decision-making and creative optimization, driving the next generation of intelligent advertising solutions.

2024 marked a pivotal year as Ad2 forces to launch Retail Media Network (RMN) 2.0, breaking down data silos and overcoming the traditional constraint of retail data being locked within e-commerce platforms. This breakthrough empowers brands to leverage retail data across multiple media channels, enabling true data-driven precision marketing.

Ad2 integrates consumer behavior analysis, website engagement tracking, membership data unification, and ad interaction tagging to eliminate data fragmentation and build a robust Audience Data ecosystem. By developing comprehensive audience personas, Ad2 has laid the foundation for AI Audience (Smart Audience), transforming real audience insights into advanced AI-powered audience decision models—the core intelligence behind Ad2 AI Agent and enabling the "Digital Intelligent Partner" to be fully implemented in reality.

As AI technology rapidly evolves from Predictive AI to Generative AIand now to AI Agents, a new era of high efficiency and automation is unfolding. Embracing this shift, Ad2 has fully integrated AI into its Ad-Tech products and services, driving a complete AI-powered transformation.

2025: The Era of AI-Powered Advertising Decisions Begins

In March 2025, Ad2 will officially launch AI Audience and AI Creative, ushering in a new era of AI Agent-driven intelligent advertising decisions.

At the core of Ad2’s AI transformation lies more than just the adoption of AI technology—it is the seamless integration of real audience data to build an AI-powered advertising decision system that truly understands its audience. AI Agent is not merely a tool but a strategic partner within Ad2’s digital marketing ecosystem, enabling brands and advertisers to engage audiences with greater efficiency and intelligence while elevating both ad content and marketing decision-making.

With the introduction of AI Agent, Ad2 not only proves the viability of AI in the advertising industry but also successfully translates it into real-world applications, officially launching the age of AI-driven advertising intelligence.

Note: The AI-powered services of Ad2 AI Agent are exclusively available for applications within Taiwan's Ad2 mobile advertising network.

About Ad2iction

Ad2iction, a subsidiary of TNL Mediagene, is a technology company specializing in data-driven marketing and operates Ad2, one of Taiwan’s most renowned advertising networks. By leveraging its exclusive cross-platform database and innovative advertising technology, Ad2iction provides advertisers with flexible and highly precise marketing strategies. As a pioneer in the RMN marketing sector, Ad2iction integrates AI technology and combines deep market insights with innovative applications to deliver comprehensive digital marketing solutions. Committed to driving industry advancement and optimizing advertising performance, Ad2iction continues to set new standards in the field.

About TNL Mediagene

TNL Mediagene(NASDAQ: TNMG), a Cayman Islands-registered company, is the product of the May 2023 merger of Taiwan’s The News Lens Co. and Japan’s Mediagene Inc., two leading, independent digital-media groups. Its business includes original and licensed media brands in Chinese, Japanese and English, across a range of subjects, including news, business, technology, science, food, sports and lifestyle; AI-powered advertising and marketing technology platforms in demand by agencies; and e-commerce and creative solutions. It takes pride in its political neutrality, its reach with younger audiences, and its quality. The company has about 550 employees across Asia, with offices in Japan, Taiwan and Hong Kong.
https://www.tnlmediagene.com/

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