TNL Mediagene關鍵評論網媒體集團台日媒體首度跨國共同發佈《2025泛亞洲RMN趨勢白皮書》
2025/01/21
數位廣告產業歷經Google開創的搜尋廣告時代、Meta主導的社群廣告浪潮後，零售媒體網路（Retail Media Network，簡稱RMN）正開啟第三波數位廣告革命。TNL Mediagene關鍵評論網媒體集團旗下以科技、數位行銷與趨勢為核心的台、日媒體INSIDE、Digiday Japan及數位廣告科技專家Ad2已於本月15日聯合發表《2025泛亞洲RMN趨勢白皮書》為台灣及日本的品牌主、零售商提供豐富的 RMN前驅視野，並帶來完整的RMN深度解析作為決策參考。
「這份白皮書集結了 INSIDE、Digiday Japan、Ad2在市場的深度研究調查與實際案例數據成果，我們發現RMN不應只被視為單純的廣告版位或精準行銷最佳化，已是一場徹底的商業模式創新風潮。」INSIDE主編鍾效京表示。
跨國媒體合作，打造獨家行業洞察
本次《2025泛亞洲RMN趨勢白皮書》的重點在於三大品牌的強強聯手：
- INSIDE深入研究台灣產業趨勢，提供在地洞察與五大閉環效應分析。
- Digiday Japan聚焦日本RMN市場DOOH（Digital Out-of-Home數位戶外廣告） 案例及整體日本RMN市場概況。
- Ad2作為數位廣告產業先驅，提供RMN於高價值用戶的實際應用案例，展現具體成效。
展望未來， eMarketer預測2024年全球零售媒體廣告市場支出將達1400億美元、DMA推估2023年台灣零售媒體廣告市場規模就能成長到700億元，RMN未來持續成長並在行銷領域扮演更關鍵角色的趨勢似乎已是定論。《2025泛亞洲 RMN趨勢白皮書》將是有意朝向RMN邁進的品牌主、零售業者及廣告代理商最有力的RMN決策指南。
《2025泛亞洲RMN趨勢白皮書》現已發佈中文與日文版本，歡迎下載，參與這場全球數位廣告科技的全新革命：
關於TNL Mediagene關鍵評論網媒體集團
註冊於開曼群島的TNL Mediagene，是於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成。主要業務範疇涵蓋中、日、英文的原創和授權媒體品牌，涵蓋新聞、商業、科技、科學、美食、運動與生活風格等多元主題；提供廣告代理商所需的AI驅動的廣告服務與行銷技術平台；以及電子商務和創新解決方案。公司以其政治中立、廣受年輕受眾喜愛以及其優質內容為豪。目前在亞洲擁有約550名員工，並於日本、台灣及香港設有辦事處。
如需進一步資訊，請洽公關團隊：
E-mail：pr@tnlmediagene.com
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “target,” “seek” or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene’s filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
TNL Mediagene關鍵評論網媒體集團