TNL Mediagene關鍵評論網媒體集團宣布推出「Brandformance」廣告策略，培養忠實用戶，提升電商營業績效

TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG）旗下Mediagene Inc.（以下簡稱Mediagene或本公司）正式宣布推出 「Brandformance」廣告策略，透過強大的媒體影響力與內容創意能力，幫助廣告主充分展現產品魅力。

此策略結合本公司領先業界的媒體、內容與創意優勢，以及長期累積的內容電商專業知識。以不同的方式驅動消費者改變行為，以達到更好的廣告投放整體成效。

什麼是「Brandformance」?

Mediagene將「Brandformance」定義為一種能同時強化品牌形象與提升廣告成效的行銷策略。為了能充分發揮績效評估（Performance Measures）的效益，本公司同步推動品牌的內容策略，不僅增加了潛在消費者的數量，還進一步刺激了消費者的購買意願。我們藉由這樣的方式，致力於全面提升績效評估的成效並提升執行效率。

Mediagene的三大優勢

品牌表現的關鍵是「內容力」和「分析力」，而Mediagene正是憑藉以下三大優勢以實現這一目標。

一、值得信賴的媒體品牌
Mediagene憑藉多年來從讀者視角累積的優質內容，建立了身為媒體的公信力。這不僅有助於提升品牌知名度，也能有效促使消費者購買。

二、善於運用專業知識，打造易於理解的內容
Mediagene致力於為目標受眾製作清晰易懂的內容，避免使用過多技術性的術語，讓用戶能夠更輕鬆地理解產品價值。當用戶對產品的理解度提升，Mediagene就能有效傳遞廣告主其產品的核心優勢。

三、引人入勝的問題框架和解決方案故事
本公司擅長圍繞「能解決什麼問題」與「誰會受益」這兩大主題設計故事，並根據不同媒體的特性，提供最適合目標受眾的內容，強化用戶的參與度與品牌影響力。

促進消費的內容策略

Mediagene的內容策略涵蓋從品牌認知到購買決策的整個流程。除此之外，本公司運用不同媒體品牌的特性，以原創內容有效吸引用戶，提升與用戶之間的互動以及轉換率。

想了解更多Brandformance的相關資訊（僅提供日文），請參閱下方連結：
https://www.mediagene.co.jp/brand-formance

關於Mediagene Inc.

Mediagene旗下共有17個品牌，其中包括14個針對不同目標族群的媒體以及3個電子商務服務。其品牌組合涵蓋專為千禧世代提供經濟新聞的 《Business Insider Japan》，專門報導科技趨勢與新產品資訊的《Gizmodo Japan》，旨在以建立多元共融的未來為核心的媒體《Mashing Up》，以及專注於創新科技產品群眾募資服務的 《Machi-ya》等知名品牌。
更多資訊請參閱：https://www.mediagene.co.jp/en/

關於TNL Mediagene關鍵評論網媒體集團

註冊於開曼群島的TNL Mediagene（納斯達克代碼：TNMG），是於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成。主要業務範疇涵蓋中、日、英文的原創和授權媒體品牌，涵蓋新聞、商業、科技、科學、美食、運動與生活風格等多元主題；提供廣告代理商所需的AI驅動的廣告服務與行銷技術平台；以及電子商務和創新解決方案。公司以其政治中立、廣受年輕受眾喜愛以及其優質內容為豪。目前在亞洲擁有約550名員工，並於日本、台灣及香港設有辦事處。
https://www.tnlmediagene.com/

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com

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