TNL Mediagene關鍵評論網媒體集團與PChome攜手推動內容商務，開創零售媒體新里程

亞洲新世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG）宣布與台灣電商領導品牌之一的PChome網路家庭 （股市代碼：8044-TW）攜手開創零售媒體生態圈新策略位移。結合內容行銷（Content Marketing）與聯盟行銷（Affiliate Marketing）的DNA，推出全新內容商務（Content Commerce）運營方法論，透過內容商務的運營方法，以高品質內容，強力推廣PChome電商平台中各產業商品，直指轉換成效。

隨著TNL Mediagene關鍵評論網媒體集團成功在Nasdaq上市，此次合作標誌著企業持續以創新方式拓展商務推廣版圖的重要一步。PChome 24h購物與PChome Online作為台灣電商發展的領頭羊，結合集團旗下關鍵評論網、INSIDE、運動視界、Cool3C等媒體平台，雙方將共同推進內容商務的應用，以多元內容切角、多樣論述邏輯，結合行動按鍵、超連結及專屬優惠碼等多元形式吸引消費者興趣並引導消費者購買。

TNL Mediagene關鍵評論網媒體集團旗下的Mediagene Inc.，其也是日本最大原生數位媒體集團之一，透過其與日本眾多平台及多家供應商的內容商務合作，取得了優異的成果，並將這些成功經驗與模式積極拓展至台灣市場。

全面整合科技與專業，共創高效合作模式

TNL Mediagene關鍵評論網媒體集團在此次合作中，將從規劃、執行、優化及衡量四大面向進行整合，利用科學化的科技系統確保行銷內容的品質、流量及轉換成效。

在規劃階段，透過分析電商品類特性與活動檔期需求，制定媒體與內容策略，例如為科技產品打造吸引年輕族群的專屬專題。執行與優化階段則聚焦於內容觸及率與導購表現的提升，例如透過調整內容形式比例來吸引更多目光，同時持續利用系統數據進行優化。衡量階段則以導購成效為核心，運用科技平台全面追蹤並分析行銷成果，確保精準回應市場需求。

我們計劃透過媒體推動家電與PC相關產品的銷售，重點鎖定指標性新聞媒體、科技媒體如關鍵評論網、INSIDE、Cool3C 等。同時，運動、休閒與生活類產品則將透過運動視界、Roomie 國際中文版、every little d. 等媒體品牌進行推廣，充分發揮媒體的內容優勢與數據分析能力，提升導購成效。

TNL Mediagene關鍵評論網媒體集團致力於實現「Brandformance」此一能同時強化品牌形象與提升廣告成效的行銷策略，透過值得信賴的媒體影響力、專業的內容策略，以及數據驅動的分析能力，精準掌握消費者行為，優化廣告投放效果，進一步提升推廣成效與商務導購效率，和PChome共創更多元的媒體策略。
TNL Mediagene關鍵評論網媒體集團執行長暨共同創辦人鍾子偉Joey表示：「內容商務不僅是媒體與商務結合的創新模式，更是零售媒體生態系中的重要一環。我們很榮幸能與PChome這樣的重要夥伴攜手，將高品質的內容與電商緊密結合，為消費者創造更豐富的購物體驗。」

關於 PChome 網路家庭

PChome 網路家庭（PChome Online）成立於 1998 年，是台灣領先的電子商務集團，致力於提供消費者多元且便捷的購物體驗。旗下核心業務包括 PChome 24h購物、PChome Online 網站，以及多項數位服務與應用，涵蓋電子商務、金融科技與賦能服務等領域。PChome 是台灣最早進行電子商務的先驅之一，並於 2005 年成為台灣首家於證交市場掛牌的網路服務公司，以創新技術與服務模式，滿足消費者日益多樣化的需求，成為台灣數位生活的重要推動者。

關於TNL Mediagene關鍵評論網媒體集團

註冊於開曼群島的TNL Mediagene（納斯達克代碼：TNMG），是於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成。主要業務範疇涵蓋中、日、英文的原創和授權媒體品牌，涵蓋新聞、商業、科技、科學、美食、運動與生活風格等多元主題；提供廣告代理商所需的AI驅動的廣告服務與行銷技術平台；以及電子商務和創新解決方案。公司以其政治中立、廣受年輕受眾喜愛以及其優質內容為豪。目前在亞洲擁有約550名員工，並於日本、台灣及香港設有辦事處。
https://www.tnlmediagene.com/

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com
 

前瞻性免責聲明

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